Direct mail postcard printing is an effective way to:
✓ Announce a change of address or location
✓ Provide information on a change of name
✓ Offer a time-limited promotional item or discount
✓ Send personalized loyalty offers for a birthday, anniversary or special holiday
✓ Provide a link or QR code to find information on your website
✓ Announce a new service or product
Postcard Success Tips
Some postcards work better than others. With only a little planning and creativity, postcards can get great results for your business.
5 Tips for Postcard Direct Marketing Success
- Use an attention-getting headline and picture to make the postcard a keeper. Your offer or announcement must be compelling
- Get to the point. The message has to be simple and easy to understand.
- Have a clear call to action.
a. Do you want a phone call?
b. Do prospects register online to receive a discount or a gift?
- Decide how to measure your response rate. Tracking is a big benefit of postcard promotions.
- Buy or develop a targeted mailing list. The quality of your mailing list can make or break your campaign. A surprising way to improve your response rate is personalizing postcards with Variable Data Printing. An area on each postcard can pull the name on the address list and headline the recipient’s name. Personalization helps build customer relationships.
