Plumb Marketing Playbook Program

The Plumb Marketing Playbook Program is designed to counter this malaise by moving clients from the get-go to go-live. Development of sound strategies and tactics are just the beginning. 

The Marketing Playbook’s ultimate value comes in executing on it and seeing results. 

THE BEST PLAYBOOK IN THE WORLD ONLY WORKS IF YOU FINISH THE GAME. 

Let’s face it. Most marketing plans wind up on a shelf getting dusty instead of actively being used to win competitive battles. It all starts intentionally enough. Client and marketing firm sit down together to formulate the latest, greatest strategies and tactics to win the game. In most cases, however, by the time the document is completed, much of the enthusiasm and energy to execute it are depleted or have been channeled into other pressing initiatives.

Put another way, do not spend your money developing the Playbook unless you’re going to use it consistently. That’s a waste of precious time, money and resources all of which are too valuable to allocate to yet another document that’s just going to sit on the shelf. 

That said, we start with the end in mind.  The result is your desired ROI from creating and implementing the Playbook over a reasonable period of time. We say reasonable because, in most cases  like it or not—it’s going to take a few months or even a year to achieve your goals using a test, track, adjust marketing strategy. The benefit of working with Plumb Marketing is that we see direct marketing campaigns all day, every day, and know what works!