Wait! Don’t cut direct mail from your marketing strategy just yet. More people are using direct mail year-over-year—43 percent more according to a 2016 Data and Marketing Association study. Making it part of your well-rounded marketing campaigns just makes sense. Direct mail is accessible to all ages, not just internet users. Plus, you can easily combine channels, leading prospects to your online real-estate with a tangible piece of mail or sample they can hold in their hand. Engage as many senses as you can for maximum effect. Target an incredibly specific audience for your piece to maximize ROI which can be as high as 29 percent. Glean more tips from the full article:  

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