Now more than ever, marketing is an important element of any business. With so much information available, it’s getting harder and harder to capture people’s attention. That’s one reason why one of the older forms of marketing, direct mail, is making a comeback. In a world where there’s an overload of too much information on the Internet and , and even an email inboxes that are is full of junk, spam and other content that can be deleted at the touch of a button, the old fashioned, physical mail box that receives actual letters is still a valuable marketing tool. But only if you use it right. And that’s where an effective strategy around using direct mail services comes in.

The Right Audience

If you’re interested in getting direct mail lists so you can start marketing physically and directly to consumers, it’s important to understand that not all lists are created equal. Just because some direct mail services can give you thousands, tens of thousands, or even hundreds of thousands of names and addresses, this does not mean you are getting quality service.

Addresses only mean something if the people at those addresses will respond to what you have to say. This means that your best chance at getting your direct mail received, noticed and read is if you can target your marketing at your chosen audience. If you specialize in electronics, you want the addresses of people that like gadgets. If your specialty is clothing, then you want to direct your efforts at fans of fashion. Randomly sending your marketing to any address is not just inefficient, it’s wasteful.

The Right Guidance

Direct mail marketing requires access to the right direct mail lists, but it also benefits enormously from experienced management. There is both an art and a craft science to direct mail marketing. It’s not as simple as writing a letter, putting it in an envelope and mailing it. Planning specifically for this medium means conceptualizing assets, copy, and coming up with a pricing and sales strategy.

Planning and executing can be This is a very intensive effort. To ensure maximum response to your marketing plan, you need to have a solid plan in place. that when your marketing effort is ready to go, you have a plan and a target audience that you are directing yourself at for maximum response. Plumb Marketing is a specialist in direct mail services and can provide a comprehensive strategy for every step of the direct mail marketing effort to ensure that the money you spend results in greater reach and increased sales.