As marketers, we are consistently looking at technology to improve our prospect and client experience to create new business and retain existing business. It is important to remember, however, that technology still needs a human to monitor interaction and automation. A recent article in Target Marketing discusses many of the fails we see in automated email marketing, including newsletter emails,  that can actually hurt a brand and the potential for people to work with said brand. We are in the throws of building some of our own sales and marketing emails to improve our customer experience so this article is especially timely as a reminder to NEVER forget the user’s experience. 

 

Read on to see some of the top email fails of 2019 from Target Marketing when automating, including miscommunication, lack of trust building and non-relevance. 

Want to get phenomenal results with your marketing. Listen to our approach. It’s not about selling you a marketing tool, it’s about developing a system of communication around your ideal client…

 

Curious as to what your “Ideal Client” looks like? Know your customers  before you start to market. 

Download our ideal client development tool and get started targeting the right client today. Need more help? Call us at 303-607-9424.