Have you considered direct-mail but weren’t clear if it was right for your business? This article takes a looks at the pros and cons to help you determine if it is a good fit, better to wait, or better to go a different direction.
The pandemic created a new normal that drove up interest in direct mail, so now is a good time to re-evaluate if this type of campaign would yield successful results in your organization.
Come with an open mind to this article.
What an exciting post! Direct mail marketing may elicit the same enthusiasm as getting a postcard or letter from a friend. Great response and open rates, tangibility and comfort, low cost, comprehensive targeting of niche audiences, and simplicity of measuring the response rate are only a few of its numerous advantages. Although the downsides are minor, many people believe they are environmentally damaging and obsolete in today’s digital world.