This year marks a crucial election period in the US. Political campaigns at both local and national levels will strive to capture voters’ attention with their messages.

While televised ads and the growing influence of social media platforms play significant roles, what truly embodies the essence of a campaign? What can reach the right people at the right time and give them a cause to rally around? What methods are successful for building this type of engagement?

Think of massive posters, banners draped across grand stages, bumper stickers, buttons, flyers, and political postcards filling your mailbox. Let’s look at what makes a truly successful political campaign when it comes to marketing.

A Multi-Channel Approach to Political Campaigns

Print Marketing

The truth is print has always been an effective component of political campaigning. The physical, tangible and trusted nature, give the voter something to hang onto, literally. When you create a lasting product, you also create the enduring reminder of what matters to the recipient. They have a campaign button, a sticker, or a hat that stays with them. These items become ways for people to bond over a cause, and also build moments that create memories.

Print is limited only by budget and imagination. In the past, voters have been reached with:

  • Door hangers
  • Yard signs
  • Die cut stickers
  • Campaign banners and oversized signs
  • Campaign buttons
  • Bumper stickers
  • Magnets
  • Direct mail pieces
  • Wearables like hats and shirts

Digital Marketing

Digital campaigns can be cost effective and are important for reaching a wider audience, whether in your own database, or intentionally targeted outside it. Building candidate and cause visibility is critical during election years, and multi-channel methods are shown to have the most punch.

Multi-Channel Marketing

What is a multi-channel method? Think of it this way: once you become aware of something, you begin to see it all over. When this is reinforced by seeing it over and over in a variety of ways, this is even more powerful. Multi-channel means that people are seeing the same, or consistent message in multiple ways, such as digitally (email, banner ads, tv ads, etc.) as well as physically (mail, flyers, yard signs, etc.)

In order to cut through digital noise, political campaigns and politicians have used both print and online methods to boost the effectiveness of both.

Events

Events not only bring people together who share the same beliefs, they are a great opportunity to build excitement, give information, create loyalty and promote wider. Events promoted online create a multi-channel experience that allows people to connect and engage with tangible items like promotional products, flyers or signs to distribute, and an opportunity to connect more deeply.

Printed materials like campaign flyers, posters or banners help create a consistent look. Programs, invitations, table tents and promotional products can all be used to bring the event together. Signage and sandwich boards can be used to give direction and guide actions.

Political Direct Mail Campaigns

From fundraising to increasing awareness, political direct mail campaigns use digital data and state-of-the-art printing to target audiences with personalized messages. Personalization has been shown to increase engagement, which is critical in political messaging. A voter taking action in a political campaign can cause huge ripples, as they often share their opinions with others, including on social media.

Political direct mail offers a cost-effective way to reach a broad audience to raise money, impassion them to a cause or candidate, and spread awareness.

Choose your demographic, and Plumb can personalize each mailing. This can be used to create personalized maps to guide voters to polling places, invite them to engage with you online or participate in an event for fundraising and awareness.

Your Political Campaign Triumph

Political campaign printing offers so many options for spreading the word and driving action. A full-service printing company can handle direct mail, promotional products, event printing and more. With everything handled in-house, being consistent with your message, branding and multi-channel marketing is easy and allows all your goals to work together. One point of contact and automated fulfillment and shipping makes it that much easier!

Plus, with Plumb’s data-driven, real-time tracking technology, changes can be made on the fly in response to demographics, messaging, campaign timelines, and more.

You have enough to work on without having to manage your printing. Professional marketing companies with tried-and-true political campaign experience should be an easy to implement, turnkey solution that equals triumph.

Let the experts at Plumb Marketing make it easy. We specialize in voter engagement strategies and political mailings. Party-agnostic and success driven, we’ve helped countless political campaigners and politicians reach their goals. Can we help you? Contact us to learn more about your options, discuss strategy, and make a plan.

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