The Pros and Cons of Direct Mail Advertising in Political Campaigns

Wondering if a direct mail campaigns are relevant and effective for political campaigns? This article takes a look at the pros and cons to help you determine the best way to reach the right people in the specific timetables of a political campaign.

Getting your message in front of people in a timely manner is crucial and many organizations have used digital media to do this. Is that effective? Communicating to people in a certain geographic area and/or with specific demographics such as voting age and persuasion are also important. Does direct mail accomplish this?

Get answers to these and other questions in this article.