While Millennials are known for their high-tech savvy, trends are increasing for snail mail among the group seeking to revive lost traditions. One such is connecting with loved ones via snail mail. A blend of customization and digitalization, combined with ease and good old-fashioned paper, makes Millennial’s purchase of holiday cards on the rise.

With that in mind, custom print projects may just be showing up under the tree this year. But it isn’t just this trend that is important to understand. Knowing the values and interests of your prospective or current clients will have you innovating by keeping a pulse on your market, which in turn, will keep them buying.

Read more about this trend and why it matters here: https://www.inc.com/kate-l-harrison/printed-holiday-cards-are-surprisingly-popular-with-millennials.html