While direct mail has the perception of waning effectiveness, when it is coupled with technology, the world is your oyster. This article from Forbes Magazine shares insight into ways to marry technology and direct mail that leads to relationship, brand awareness and conversion. 

Read on by clicking: https://www.forbes.com/sites/forbestechcouncil/2018/04/17/direct-mail-still-works-how-to-use-tech-to-elevate-traditional-marketing/#60966e867f3b