Retargeting is the marketing concept of watching a consumer’s browsing and buying behavior and taking targeted action to engage them and increase the likelihood of a sale. Online this often looks like a visitor to your website who gets exposed to an ad from your company elsewhere on the internet, such as a social media platform or email.
By applying digital retargeting concepts to direct mail, such as postcards, business can see a nearly 3% response rate and 122% ROI compared to a retargeted banner ad’s response rate of under 1%, and only 18% ROI.
Read about it all yourself HERE, including strategies for retargeting with the power of direct mail.
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