Homeowners have endless choices when it comes to services like landscaping, outdoor kitchens, fencing, and hot tubs. So how can your business rise above the competition? The answer lies in personalization.

Direct mail services allow home service providers to deliver targeted, customized messages straight to their audience’s doorstep. From showcasing your latest outdoor kitchen designs to offering a seasonal promotion on landscaping, a personalized mailer grabs attention in ways digital ads simply can’t.

Learn how direct mail campaigns tailored to your audience’s needs can build trust, showcase your expertise, and keep your business top-of-mind in your local market.

Home Service Providers Using Direct Mail, Benefit One: Trust

Direct mail has been shown to be one of the most trustworthy forms of marketing. Direct mail is designed to be a multi-touch and personalized. This builds a connection with the recipient that demonstrates that the home service provider isn’t a “fly-by-night” company, but rather one that is invested in building relationships with homeowners.

When a homeowner receives a direct mail piece that is relevant to them, it has a bigger impact than general emails or banner ads or other forms of marketing that don’t connect. For example, if they receive a postcard with their name on it, and a picture of something in their neighborhood, they know they aren’t just getting the same message as everyone. They also learn that you work in their area and are invested in helping them have the same and better outcomes as their neighbors.

Home Services Using Direct Mail, Benefit Two: Showcasing Your Expertise

An example of a home services company showcasing their expertise is this: a landscaping company made a very damaged yard look amazing. They replaced yellow, dried out sod with xeriscaping with rocks, raised flower beds and great greenery that was all better suited for the shade and sun in the yard.

They turned a neighborhood eye sore into the talk of the block. To maximize this, they took before and after photos and sent a direct mail postcard (with the homeowner’s permission of course) to that neighborhood, as well as surrounding ones.

It was very relevant to the neighbors as many had witnessed the transformation themselves. The landscaping company was able to show a great example of their work. And when neighbors talked to each other, they got to hear about how it was to work together.

Because direct mail has a tried-and-true return on investment, the landscaping company knew that they would book a certain percentage of jobs from the direct mail pieces. In fact, their results were better than they expected because they used such a targeted and personalized campaign.

Home Service Companies Using Direct Mail, Benefit Three: Staying Top of Mind

Direct mail is not a one and done marketing program. But, it is an easy as one. Direct mail service providers craft a multi-point campaign, design the materials, identify the list and track the delivery, making it a turnkey marketing solution for small businesses.

The regularly scheduled delivery creates top-of-mind awareness for the homeowners in the delivery area and with technology, the message can be reinforced online. Multichannel marketing refers to the strategy that gets your name in front of the same potential customers in multiple ways, such as your storefront, direct mail, and online retargeted ads.

This strategy has homeowners seeing your brand over and over again, building awareness and the know, like, and trust factor that leads to action.

What Home Service Companies Benefit from Direct Mail?

Unsure which home services companies benefit the most from direct mail? Check your mail! Any services that go to the homeowner to provide value, can benefit from direct mail. This includes landscapers, outdoor space design, window, siding, gutters, roofs, tree trimmers and more. It also includes plumbing, HVAC, electrical, handymen, flooring, remodel and others who work inside.

It can include those who provide services to homeowners like home health providers, housekeeping services, and in-home pet services.

Direct mail campaigns have been a long running marketing strategy for companies who provide on-site services to homeowners. And there is a reason they continue to be utilized – because they work, even in a digital world. People love the tangible nature of mail, especially as they get bombarded online, all day, with digital marketing. Instead, create a personalized touchpoint for your business with direct mail.

Need help getting started? Contact Plumb Marketing today and learn how easy and cost-effective a direct mail campaign can be for your home services business.

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