With half of 2020 behind us, along with the devastating economic blow created by COVID-19, re-evaluating marketing goals and making adjustments as we begin re-entry is critical. Direct mail is reaching the remote, home-based workforce while also cutting through the digital marketing clutter of emails, ad blocking, and ad blindness.
Multichannel approaches that combine attention-grabbing, tangible direct mail with engaging and informative online channels are showing the most promise in battling this digital fatigue. Learn more how to make the most of your marketing with this informative article.
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