Any generation will tell you how much they like or dislike certain marketing techniques. So how does the Millennial generation rank? According to a study conducted by Fluent, this crew ranked as least annoying in order: Direct Mail, Email, Text. Interestingly, 42% report purchasing something in the past six months from a direct mail promotion.
Curious to see how the other generations ranked marketing tactics? Read the full article on Media Post.
The Ultimate Direct Mail Handbook
Find out How to Get the Highest Response Rates at the Lowest Cost for the Greatest Profits.
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