The era of the Internet has undoubtedly changed the direct marketing industry, with businesses everywhere now having a wide range of promotional channels at their disposal. This does not mean, however, that the seemingly old-school idea of direct mail marketing is no longer relevant.

On the contrary, marketing experts see direct mail marketing as a way for businesses to get new leads to their websites and eventually generate increased sales. There are numerous reasons why direct mail marketing can work wonders for your business the same way other channels can.

More People Like Mail

Surprisingly, more people are relying on newspapers, catalogs, fliers, and any printed material, especially for purchase-related information. Even millennials enjoy the feeling of receiving mail, be it for its retro-cool feel or its novelty factor. These people consider direct mail as less intrusive than most forms of marketing and, in turn, are more willing to receive your message.

Personal Touch

Marketing firms in Denver know that the best way of marketing your business to your audience is to connect with them on a personal level. This can’t be achieved through a simple email, especially for a computer user who has many other things to do as well. Direct mail talks directly to your prospects and grabs all their senses in more ways than with online methods.

Less Competition

The digital mailbox continues to grow every year, while the aggregate volume for direct mail continues to decline a percent a year. As bigger businesses turn to online channels to market their own brands and tangible mail boxes are receiving fewer letters every day, businesses can take this opportunity to stand out. Not only can your message get a greater chance of being noticed, but you can also use direct mail as stepping stones for brand recognition.

Sense of Trust

Online channels come with their own pitfalls, one of which is their users’ privacy. Hackers may attempt to breach secure sites and gain personal information of listed clients illegally. These threats make people wary of online communications and transactions. Direct mail, on the other hand, doesn’t come with these pitfalls and threats, making people feel secure and confident.

Done the right way, direct mail marketing will not only drive online engagement to your website, but can also add to your return on investment. As marketing professionals will tell you, there’s nothing more important than reaching out to real people with real addresses and aiming to generate real response and real results. Don’t ignore direct mail marketing and invest in the quality marketing services offered by companies in Denver like Plumb Marketing.

Sources:

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing, Entrepreneur

Direct Mail Marketing Drives Response, Target Marketing

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan, ClickZ