If you are a nonprofit in Colorado, you have likely heard of Colorado Gives Day. This tool makes giving easier for donors (and usually new donors) to give to nonprofits, often with matching contributions. Giving Tuesday on December 3rd doubles donations, presenting an incredible opportunity to maximize your support through matched funding and strategic giving. By combining a well-crafted direct mail campaign with targeted appeals, you can connect more deeply with supporters and inspire them to take action.

In this blog, we’ll explore how direct mail fundraising—backed by matching gifts and targeted outreach—can significantly increase your impact on this annual day of giving.

A Bit About Colorado Gives Day

If you haven’t been exposed to Colorado Gives Day, check out their link here.

Colorado Gives Day was started in 2010 by the Colorado Gives Foundation. Its mission is to connect people, ideas, and nonprofits in order to build stronger communities. ColoradoGives.org is a platform also created by the foundation that makes it easy to support nonprofits financially so they can have a bigger impact.

The organization has supported nearly $470 million dollars for thousands of Colorado nonprofits in less than 15 years. Every December, Coloradans contribute to the state’s largest day of giving, spreading goodwill, good vibes, and supporting their local causes.

How Can a Non-Profit Benefit from Colorado Gives Day?

There are three ways Colorado nonprofits can benefit from Colorado Gives Day:

  1. Matched Funding
  2. Boosted Awareness
  3. Targeted Messaging

Matched Funding

Whether on Colorado Gives Day, or with special business matches that run sporadically throughout the year, your nonprofit can get more bang for each donor dollar. Sign up your nonprofit and take advantage of their resources. Use Colorado Gives Day matching as a focal fundraising program and encourage recurring donations.

Push out reminders to current donors and potential givers asking them to contribute during a match period and/or start a mini fundraiser with their co-workers, friends, or other organized group.

Boost Awareness

Registered nonprofits are listed and searchable by categories on the site. These include Animal, Education, Housing/Shelter, Military/Veterans, Arts/Culture/Humanities, Environmental, Human Services, Religious, Civil Advocacy, Food/Nutrition/Agriculture, Mental Health/Health Care, and Youth Development.

Simply by being listed, your organization can get more exposure by those actively looking for nonprofits of interest to them.

The second component of this is that your organization can be more strategic in their direct mail promotion to drive donors to the easy platform for recurring gifts (plus the match). It can also be leveraged to drive up giving on December 3rd with a direct mail push with that specific ask.

Targeted Messaging

Specific asks made to people who find the message highly relevant equals high conversions. When direct mail is sent to a list of people who are actively looking to give, with a very timely call-to-action, the return on investment skyrockets.

Here is the formula for direct mail conversion leveraging Colorado Gives Day:

  1. Register your nonprofit with ColoradoGives.org
  2. Create a custom direct mail campaign to your donor list. Plan a strategy with multiple touchpoints.
  3. Use a variety of direct mail to capture attention, such as letters, postcards, interactive pieces, oversized mailers and more.
  4. Personalize each mail piece with the donor’s specific name.
  5. Keep your message concise and with a clear call to action. In this case, the call to action for each piece in the campaign is simple: “Donate on Colorado Gives Day to our organization”. Include a link or QR code to make it easy for them to find you and give.
  6. Mention fund matching to let them know how important giving is on that specific day or time period so their donation goes further.
  7. Follow up with donors to thank them for their contribution. Let them know how their funds helped reach their (and your) desired outcomes. When donors are acknowledged for their gift, it builds those “good vibes” that they desire from helping a bigger cause.

Get Help with a Direct Mail Targeted Fundraising Campaign

If you love the idea of leveraging Colorado Gives Day with a targeted direct mail campaign but don’t know where to start, or where to get the resources to make it a reality, Plumb Marketing can help. Our direct mail specialists will listen to your goals and understand your budget in order to create a strategy to reach your desired outcomes. From design, targeted lists, printing, stamping, mailing, and tracking, they create a turnkey solution for your fundraising needs.

Contact them today for more information, inspiration and experienced guidance and let’s make your nonprofit shine on Colorado Gives Day.

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