How Does Google Remarketing Work?

Google AdWords remarketing is a type of online marketing. It works like this. First, attract customers to your website through print, email or social media marketing. Once your customers visit your website, the remarketing can begin. In many cases, a simple tag is added to a specific web page. Visitors to that page then get added to your remarketing list using that tag and cookies. Cookies are little packets of programming information passed from a web server to the customers’ web browser. Remarketing allows you to show these customers targeted advertisements whenever they use their web browsers. In short, this form of marketing lets you to stay attached to your customer long after they’ve left your website. Remarketing ads have higher click-through rates than regular advertising. Plus, studies show that consumers don’t tire of these ads as often as conventional advertising. Read the entire article.