With over 22 years in direct mail and direct marketing experience, the one thing we know we can always rely on is that the market will change. Consumers now are constantly barraged with email messages, online banners, promoted social media posts….how can one company stand out? By planning a campaign with multi channel marketing strategies. We recommend to any client who is sending out a direct mail piece to add on a Response Builder tool to increase engagement by following direct mail with online direct marketing. Need a few more ideas on how to make direct mail count in your business? This article recently published on Forbes gives some additional insight into what is working with in our direct mail industry. (And yes direct mail DOES work, if you do it right, starting with a plan…) 

 

Read the article on Forbes by clicking here.