Most marketers don’t lack ideas, but get frustrated coordinating their use to gain maximum impact, leverage and cost-effectiveness.
The challenge has become even more daunting as Internet-based marketing and sales technologies and techniques have grown exponentially over the past few years—even months! While much is new is out there, many “new” ideas are grounded in traditional approaches.
Dayna Rothman, Senior Content Marketing Manager at Marketo, which helps companies access, retain and build customer relationships, identifies a variety of “additional creative and innovative lead generation strategies that marketers can tap into…give your campaigns that extra ‘oomph’ they need to stand out from the crowd.” Here are a three of her suggestions:
1. Going Guerrilla…Guerrilla marketing is a strategy that uses unconventional methods, often at a low cost, to get your message across. This could be as simple as putting stickers or posters up around your neighborhood, or it could be something more involved, like organizing a flash mob [a group of people summoned (as by e-mail or text message) to a designated location at a specified time to perform an indicated action before dispersing.
2. Delving into Influencer Marketing…Create a list of at least 10 people (sometimes there can be hundreds) you would love to have on your side. Then create relationships and network with those people. Swap blogs, links, and invite them to speak on webinars and at events…can also include engaging with customers who are influential and advocates of your brand.
3.Trying a Jingle or a Song…create a jingle or a song to go along with a product launch or new content asset…you have a catchy tune to put on social media, in emails, and in other lead generation campaigns.
Whether it’s a traditional or new media application (or coordinating both), we can help you make sense of it all in a coordinated, cost-effective campaign. Let’s connect: 303-607-9424; lynndell@plumbmarketing.com
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