Winning political candidates direct mail postcards are dissected and analyzed in this article by PoliticalResources.com. The author suggests you take these successful strategies and implement them yourself to gain favor during your political direct mail campaign.
Real examples are given demonstrating personalization and community connection, easy-to-read design, specific call to action, and more to reach constituents and get results. Read it in full here: https://politicalresources.com/for-candidates/campaign-how-to-library/58-campaign-how-to/voter-contact-direct-mail/456-4-election-winning-postcard-campaigns-you-can-copy
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