Does Direct Mail Still Work in the Digital Age?

When the phone book died as a marketing method, many marketers began throwing direct mail into that same recycle bin. But should they? Does direct mail still work in this digital age?

If it surprises you to hear that yes, it is still effective, you may want to take a few minutes to read this article to see how and why. If you don’t know what multi-channel marketing or Variable Data Print is, this is a must read.