Yes, offline marketing still delivers results in 2019. Creative marketers who tug at their prospects’ heart strings with stunning visuals or unusual mailers can really make an impact with direct mail. A whopping 4.4 percent of campaigns received a snail mail response compared to just 0.12 percent online. This could be because 70 percent of Americans believe offline mail is more personal than email and 56 percent of customers believe direct mail is more trustworthy than electronic mail. Find out more about why direct mail works and access compelling direct mail statistics in a powerful infographic from Colourfast: 

 

https://www.lucidpress.com/blog/direct-mail-marketing-does-it-still-work