Is “almost persuaded” your goal when directly marketing to your prospects? Of course not! Yet many organizations spend time, energy and resources crafting marketing messages designed to “persuade” rather then “buy”. This article from Entrepreneur Magazine describes several tactics to convince your customers to buy now. A few favorite techniques we like to use are exclusivity and limited time offers. What techniques do you use? 

 

Read the full article by clicking here.  

Learn More
Direct marketing

Need a plan? Let's do a marketing assessment to discover opportunity.

Define your objectives, target market, marketing calendars and more using the 20+ years of experience from the Plumb Marketing team. Contact us today to schedule a complimentary discovery assessment.

Learn More