How will you hit your target market if blindfolded?
Are you marketing to people truly interested in your business offerings? Market to your target, not the masses.
Why Direct Mail outlasts dire predictions of its demise
Direct mail proves to be an effective marketing tactic, even in the digital age.
Write from your heart. Prove from your head.
Market to emotions and the heart. Then prove results with your brain.
Effective targeting, messaging surpass importance of creativity
Creativity is often overrated as a cornerstone of good direct marketing.
Find the right balance of emotional, analytical marketing
Is it better marketing to emotions or intellect? This [...]
Don’t linkbait…content create
Content creation is critical to marketing in today's digital age.
Funnel strong sales, marketing tools through a coordinated conduit
Coordinated marketing effectiveness words of wisdom.