More listening. Less selling.
Social selling requires more listening and less selling.
Herding the Marketing Cats: What is marketing, what do different marketing professionals do, and how to determine what your business needs.
Do you know how to determine the best marketing strategy in your small to medium sized business? Plumb Marketing can help herd up the marketing cats.
Costco’s blockbuster business isn’t just about price
Customer engagement is critical through marketing messaging, specifically when price is not the only factor . Costco provides a great example.
Marketing’s spin cycle gets washed away in tide of buyer demands for truth, substance, positive reviews
Marketing evolves to include reviews, content and substance.
How will you hit your target market if blindfolded?
Are you marketing to people truly interested in your business offerings? Market to your target, not the masses.
Write from your heart. Prove from your head.
Market to emotions and the heart. Then prove results with your brain.
Effective targeting, messaging surpass importance of creativity
Creativity is often overrated as a cornerstone of good direct marketing.
Find the right balance of emotional, analytical marketing
Is it better marketing to emotions or intellect? This [...]
Don’t linkbait…content create
Content creation is critical to marketing in today's digital age.
Funnel strong sales, marketing tools through a coordinated conduit
Coordinated marketing effectiveness words of wisdom.