Direct Mail – A Key Component to Multichannel Marketing
Direct mail can be an effective method to integrate into a multichannel marketing program and increase response rates.
Technology and Direct Mail
While direct mail has the perception of waning effectiveness, [...]
The Why Behind Segmentation in Direct Mail
Direct mail conversion increases when you understand the "why" behind a purchase.
Election Campaigns and Direct Mail
Who says political mailers do not work?
Data Analysis and Direct Mail – Don’t Take It From Us
Direct mail can be highly effective during the age of the internet, if you use the data correctly.
Telecom Company Adds 4 Million in Revenue from Direct Mail
Telecommunications company increases revenue by 4 million using direct mail.
Mail Delivery and an Executive Order?
President Donald Trump orders an audit of the USPS. Could this impact business mailing services?
Political Mailers During The Age of Internet
As political season ramps up for a heated midterm [...]
Sweet Deals Exclusively from Plumb Marketing: Complimentary Mail Tracking
With the release of the Response Builder program, we [...]
Postage Rate Changes in 2018
The US Postal Service and Postal Regulatory Commission have [...]