A marketing questioned asked by business owners for decades has been: “How do we know it’s working?” When it comes to direct mail, we know it delivers (pun intended), but in your own campaign, you want to see hard proof. This article offers 5 ways to track your campaigns to see where it is hot, and where it may need some adjusting for even better results.
The article suggests not only implementing one of the strategies, but also to create a tool for managing the information. Without a tracking tool, you will only have numbers, not actionable data, which is a waste of time and money. Learn more here, then check out Plumb Marketing Response Builder Tool.
Karen, you’ve written a fascinating article! Email tracking enables organizations to discover what content evokes a response from its customers. It allows marketers to understand precisely how successfully or poorly a campaign succeeded and why. I feel that using unique toll-free phone numbers displayed on your website and personalized landing pages or URLs is the best way to track success.