Lumpy mail is effective because it causes the recipient to engage with it. But simply the characteristic of being lumpy isn’t enough. This article drills down into what really makes the tangible experience of direct mail so fun, and how you as a small business owner can make the best of it.
The longer the prospect can interact with your collateral, the better, so here are tips to achieve that. Start thinking tactile and enjoy this read.
Excellent article! I completely agree that direct mail can stand out in the world of online ads and emails. Among the suggested lumpy mail ideas, some can be personalized through variable data printing! For instance, magnets and journals can be printed with the individual names of the customers to connect with them on a personal level and evoke a better response.