Did you know that non-profit fundraising marketing campaigns that use a blend of both direct mail and digital mail have a 25% higher conversion rate than either one individually? Once considered old-fashioned, direct mail is making a comeback, and with new technology integrations for increased personalization and targeted reach, it deserves another look.
Decide if you are targeting a cold market, or reaching out to past contributors; make your mail engaging and succinct, and you will see a positive return. Read more about how and why each of these are important HERE.
Leave A Comment