Outsourcing your print and direct mail services can be a game-changer for your business—saving time, reducing costs, and ensuring professional-quality results. But like any business decision, there are pitfalls to avoid. Whether you’re ordering business cards or launching a full-scale direct mail campaign, here are ten common mistakes that can lead to headaches, wasted money, and missed opportunities.
Choosing the Cheapest Option Without Researching Quality
It’s tempting to go with the lowest quote, but as the saying goes, “You get what you pay for.” If a price seems too good to be true, it probably is. Poor print quality, flimsy paper, and delayed timelines can end up costing more in the long run. Always ask for samples, read reviews, and confirm the vendor’s reputation before making a decision.
Not Asking About Turnaround Time
A great-looking print job doesn’t mean much if it arrives too late. Many companies make the mistake of assuming standard turnaround times fit their schedule. Be sure to ask your print vendor about production and shipping times to avoid last-minute surprises. A good partner, like Plumb Marketing, will be upfront about timelines and help plan accordingly.
Ignoring Proofing and Approvals
Typos, misaligned designs, or color inconsistencies can ruin an otherwise perfect print project. Skipping the proofing step or rushing through it can lead to expensive mistakes. Always request a proof—digital or physical—and review it carefully before giving the green light.
Overlooking Mailing Compliance and USPS Regulations
If you’re outsourcing direct mail, understanding postal regulations is crucial. Things like postage rates, size restrictions, and addressing requirements can affect delivery and costs. A seasoned vendor will guide you through the process, but if they don’t, that’s a red flag. Make sure your provider is well-versed in USPS rules to prevent delays or unexpected expenses.
Not Clarifying Who Handles What
Miscommunication can derail a project. Are you providing the design, or is the print vendor handling that? Who is responsible for ensuring mailing lists are accurate? Be clear on roles and responsibilities upfront so there are no assumptions. A professional print partner should offer a clear workflow and keep you informed every step of the way.
Failing to Ask About Paper and Finish Options
Not all paper is created equal, and the right choice depends on the purpose of your project. A flimsy business card or a newsletter with poor ink absorption can make a bad impression. Ask your vendor about different paper stocks, coatings, and finishes to ensure you’re getting the best option for your needs.
Underestimating the Importance of Branding Consistency
Your printed materials should align with your brand’s identity. Color accuracy, logo placement, and font choices need to be consistent across all materials, from sales collateral to direct mail pieces. If your vendor isn’t using color-matching systems like Pantone or CMYK settings properly, your brand’s look could suffer. Always discuss branding consistency with your printer to maintain a professional image.
Not Providing Print-Ready Files
Sending the wrong file type or low-resolution images can delay production and lead to disappointing results. Printers typically require high-resolution PDFs with bleed and crop marks included. Before submitting your design, confirm the file specs with your vendor to ensure a seamless process. Plumb Marketing will assist you through this process.
Forgetting About Postage Costs and Logistics
Printing is just one part of the equation—mailing is another. Many businesses underestimate the cost of postage or fail to budget for bulk mailing rates. Work with a print partner like Plumb Marketing that can handle both printing and mailing logistics to optimize costs and streamline the process.
Not Establishing a Long-Term Relationship with a Reliable Vendor
Jumping from one printer to another for the best deal might seem smart, but long-term relationships with a trusted vendor come with major benefits. A print partner who knows your brand, preferences, and order history can provide better recommendations, ensure consistency, and even offer loyalty discounts. When you find a great print partner, stick with them.
Find the Right Print and Mail Partner
Avoiding these common mistakes will save you time, money, and frustration. A reliable vendor like Plumb Marketing can handle all aspects of print and direct mail services—from business cards and envelopes to catalogs and newsletters—ensuring your materials look professional and reach your audience effectively. Ready to outsource your printing the right way? Connect with Plumb Marketing today and get the quality and service your business deserves.
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