Plumb Marketing – Birthday Direct Mail Program
Birthdays are a great excuse to get in front of your very best customers! Now available, The Plumb Marketing Birthday Program!
Everyone loves to receive a birthday card. As a local business, this is great way to stay in front of customers with a gift offer birthday card. It’s easy, trackable and has almost guaranteed ROI. With over 6.5 billion greeting cards sold every year, it is a safe bet customers will be excited to hear from you, especially when you honor them by celebrating their birthday with a fun offer.
Birthday Marketing Increase Sales!
Studies have shown that when a consumer feels extra special recognition from a favorite brand, they are more loyal, likely to tell their friends and will spend more. In the restaurant industry, for example, simply offering a free meal or drink for one’s birthday means they will bring in their friends to help celebrate, increasing ticket size and tips. For personal services, like massage, hair care or even home care, you may prompt a reminder for them to treat themselves and buy a service they were putting off. Either way, saying happy birthday is always a great idea!
Happy & Loyal
Customers
The Plumb Marketing Birthday Card Program Includes:
- Mail to birthday card recipients monthly with a reminder to visit you for a special gift or offer during their birth month or day. Reach out to people near your business using one of our targeted mailing lists.
- Variable data integration to personalize the birthday card with the recipient’s name. We can even write their name in frosting on the cake if desired!
- Full color print, double sided on gloss card stock.
- Custom design** and stock photography included.
- Online follow up on the Google Display Network, Facebook and Instagram!
- USPS Informed Delivery, call tracking and SocialMatch also included.
Industries that commonly use birthday marketing programs:
Restaurants |
Hair Care, Massage and other Personal Services |
Home Maintenance/Repair Services |
Automotive Maintenance and Sales |
Ecommerce stores/Retail locations |
What You Get with the Plumb Marketing New Mover Medical Campaign
12-Month Campaign, pricing estimated at 2000 mailers per month, 5 mile radius from physical location
| Included | Traditional Postcard | Add Response Builder Online Advertising Follow Up |
|---|---|---|
| Cardstock Gloss/Matte |  |
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| Print 2 sided, 4/color | |
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| Postage (estimated) | |
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| Zip Code Targeted List* | |
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| Logo | |
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| Website | |
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| Phone | |
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| Personalized Message to Recipient – Using Variable Data Merge Technology | |
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| Mail Tracking | |
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| Template Design Service including online advertising ads** | |
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| USPS Informed Delivery | |
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| Call Tracking (optional) | |
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| Google Display Network Remarketing | |
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| Facebook/Instagram Remarketing & Social Ads | |
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| Social Match to Mailing List (Facebook/Instagram) | |
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| 12,000 (2K per month – includes postage) |
Monthly invoicing is available. Package Pricing Includes: Templated card design** with logo, website, phone and custom message, 2 sided, 4 color, cardstock. Printed and mailed with mail tracking, call tracking and USPS Informed Delivery Service. Online advertising follow up on Google Display Network, Facebook and Instagram, and SocialMatch.
*Targeted mailing list acquisition services are included, additional lists may require additional fees. **Design services include stock photo, placement of logo, website, phone and call to action message provided by client. 2 rounds of edits are included in this package. Additional fees may apply.
Want to REALLY customize your birthday card? We have variable data ability to write names on cakes, in the clouds or anywhere your imagination takes you! Just ask us how!
Contact us today to learn more about using the Plumb Marketing Birthday marketing programs for your business!
Complete this form to receive more information and custom pricing!
Check out a few of our templates!
